JELD-WEN BARN DOORS
Challange
JELD-WEN's barn doors appeal to a diverse audience-from residential homeowners to commercial designers. However, the brand faced three core challenges:
1. Limited Physical Setups: Shooting barn doors in multiple real-life interior scenarios was cost-prohibitive and logistically complex.
2. Versatile Use Cases: They needed to demonstrate the wide range of design applications, from modern urban condos to rustic countryside homes.
3. Marketing Consistency: Campaign visuals required a consistent aesthetic that aligned with JELD-WEN's brand identity across print, digital, and in-store.
JELD-WEN's barn doors appeal to a diverse audience-from residential homeowners to commercial designers. However, the brand faced three core challenges:
1. Limited Physical Setups: Shooting barn doors in multiple real-life interior scenarios was cost-prohibitive and logistically complex.
2. Versatile Use Cases: They needed to demonstrate the wide range of design applications, from modern urban condos to rustic countryside homes.
3. Marketing Consistency: Campaign visuals required a consistent aesthetic that aligned with JELD-WEN's brand identity across print, digital, and in-store.
Our Approach
Truevista approached the project with a CGI-first mindset, leveraging its creative and technical expertise to deliver a full suite of digital assets. The process included:
1. Digital Replication of Products
Truevista created high-fidelity 3D models of JELD-WEN's barn doors, capturing every design detail-from the grain of the wood to the hardware finishes.
2. Virtual Staging & Scene Creation
A series of virtual rooms were designed to showcase different residential spaces. Each barn door was staged within these contexts to highlight its adaptability and design harmony.
3. Lighting & Photorealism
Advanced lighting techniques and texture mapping ensured that each render looked indistinguishable from real photography. Shadows, reflections, and surface nuances were finely tuned for realism.
4. Speed & Flexibility
Without the need for physical sets or shipping, Truevista could quickly make revisions, test different angles, or change finishes-cutting production time dramatically.
Truevista approached the project with a CGI-first mindset, leveraging its creative and technical expertise to deliver a full suite of digital assets. The process included:
1. Digital Replication of Products
Truevista created high-fidelity 3D models of JELD-WEN's barn doors, capturing every design detail-from the grain of the wood to the hardware finishes.
2. Virtual Staging & Scene Creation
A series of virtual rooms were designed to showcase different residential spaces. Each barn door was staged within these contexts to highlight its adaptability and design harmony.
3. Lighting & Photorealism
Advanced lighting techniques and texture mapping ensured that each render looked indistinguishable from real photography. Shadows, reflections, and surface nuances were finely tuned for realism.
4. Speed & Flexibility
Without the need for physical sets or shipping, Truevista could quickly make revisions, test different angles, or change finishes-cutting production time dramatically.
The Results
- 8 photorealistic CGI renders to showcase different door and hardware variants
- 70% reduction in production costs compared to traditional photography
- Improved customer engagement on product pages and social media via immersive visuals
Through the power of CGI and virtual staging, Truevista enabled JELD-WEN to go beyond the limitations of traditional photography. The result: a flexible, scalable, and visually stunning portfolio of marketing assets that position barn doors not just as a product, but as an essential design element across lifestyles.
- 8 photorealistic CGI renders to showcase different door and hardware variants
- 70% reduction in production costs compared to traditional photography
- Improved customer engagement on product pages and social media via immersive visuals
Through the power of CGI and virtual staging, Truevista enabled JELD-WEN to go beyond the limitations of traditional photography. The result: a flexible, scalable, and visually stunning portfolio of marketing assets that position barn doors not just as a product, but as an essential design element across lifestyles.
Neely Cousar
Retail Channel
Marketing Manager
JELD-WEN
Marketing Manager
JELD-WEN
"Truevista gave us the creative freedom we never had before. We were able to explore design possibilities, enhance our brand storytelling, and showcase our barn doors in ways that truly connect with our audience. The quality and realism of the renders exceeded our expectations.”
